Your Circular Business Questions Answered
Digital Product Passports (DPP)
Can we generate more business using a Digital Product Passport (DPP)?
Yes - a Digital Product Passport can support resale, repair, repeat purchases and ongoing customer engagement when connected to useful services and a viable business model.
For small and medium-sized brands, the opportunity is to keep a relationship with the product and customer beyond the first sale. A DPP could help customers access care advice, arrange repairs or return an item for resale. Revenue and profitability depend on participation, product condition and the costs of delivering those services.
Lucy & Yak reports 50,000 pieces returned through Re since 2023, with routes including resale, repair and recycling. This illustrates take-back potential; it is not evidence of DPP-driven results.
At Circular Earth, our work with VESTIS LABS explores emotional durability and customer participation, including styling uploads and connections to complementary new or pre-loved products.
Start with one customer journey and a measurable commercial goal, then assess the technology, team and supplier effort required.
Rachel Sheila Kan | Circular Earth
Explore our brand and business support or technology alliances.
What can we do with deadstock, surplus, unsold products or customer returns?
Start by assessing what you have: quantities, material composition, condition, location and how long it has been stored. Separate products suitable for resale from those needing washing, repair or another recovery route.
Explore ways to keep existing products and materials in use before moving to recycling. Recoverable value depends on demand and the costs of sorting, cleaning, repair, transport and resale.
At Circular Earth, we help businesses connect the right partners, logistics and commercial models around their inventory. Larger volumes may require an ecosystem of complementary services working together.
Alongside addressing today’s stock, investigate what keeps creating surplus. Future design, development and buying decisions should support the systems needed for continued use, repair and recovery. We cannot simply “bend a product into a circle”.
Rachel Sheila Kan | Circular Earth
Explore our projects or support for brands and businesses.