OUR TEAM ASSOCIATES
The combined experience of the many.

Rachel Sheila Kan
Our Director and Lead Consultant
Rachel is the Director of Circular Earth, Co-founder of Real Circularity and the Ecosystem Incubator.
She is a business leader in the space of Circular and regenerative work: involving consultancy, Coaching, Speaking, Author, Educator and lecturer. Speaking Internationally on the topic and inspiring, co-creating or consulting with next gen brands and larger macro business.
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She works in agile innovation and structuring for fashion and interiors brands and businesses with a focus in the new Circular and Regenerative Economy.
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Her background is in design & design management in the commercial fashion industry for over 2 decades. Her down to earth relateable style is always welcomed, It's often said that her get the job done attitude is refreshing in our industry.
KEN ALSTON
Sustainable Circularity Expert
Ken Alston has been in Sustainability and Circularity for longer than the word Circularity has existed.
Working with the originators of the Cradle to Cradle book and teaching and implementing corporate sustainability worldwide.​He has been a consultant lead on large corporate projects in many different industries and understands the complexities of circularity and how to implement them.
With a background in chemistry and Science alongside his business application inside large corporations featuring Ford motors, Steelcase, Pepsi & Herman Miller.
We are proud to have him join us as one of our advisors and associates. The trusted Authority on Circularity in corporate sustainability.


DR ELLIE BANWELL
Scientist & Emergent Systems
With a PhD in Biochemistry and double masters in Innovation Design Engineering from the esteemed Royal College of Art and Imperial College London, and with experience living and working in Tokyo, London, and the Scottish Highlands.
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Throughout her career, Ellie has tackled complex challenges. She first became captivated by emergent systems while researching the origins of life on Earth as a junior researcher. As a design consultant for Fortune500 companies like Nike and Steelcase, she used biomimetic design to drive innovation and sustainability.
SIMON HEDLEY FCA BFP
Strategic Business Finance Advisor
Simon Hedley works with Circular Earth as our strategic business advisor.​ With decades in finance and a background working with PWC, Morgan Stanley, RBS & ABN Amro.
Simon is a Strategic advisor with us and brings VC and funding, Franchise experience, Joint ventures, strategic Partnerships and working strategically with entrepreneurs.


CLAUDIA COVEYDUCK
Associate in Circular Garment Technology
Claudia has 20 years’ experience as a garment technologist for several brands in London such as
Burberry and Fred Perry. She is passionate about innovation and the circular economy in the
fashion industry. Whether this is disrupting traditional production systems or engineering fit
and quality to reduce waste in pre and post production. Her passion and desired to change
the industry led her to complete her certification in circular economy and sustainability
strategies from Cambridge judge business school in 2022. She now is the author of a blog
called sample studio where she talks about product development and her experience in the
industry. She is also a consultant in the area of technical product development.

AYA ABDELMEGUID
Circular Economy Project Assistant
Aya joins us whilst she studies for her PHD in Circular Fashion at Cranfield university. We are looking forward to working with her within our Real Circularity program and beyond
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Link here to her first published paper about consumers and Circularity.
Junior Associates
Thanks for being a part of the Circular Earth team