Emotional Durability

In our work we build with our clients and projects to generate a love for the item, so that the user may keep the item for longer - this is called Emotional Durability.

In our example Sanja Stories we really worked on this element by design - we wanted to create pre-order models anyway - so we worked on generating a 'club' where the wait for the item was as valuable as the item itself - giving educational information for the user, when they come on the journey with us from seed to store and back again.

This approach has also been recognised by The Independent, which featured Circular Earth's work on designing clothing that stays in use for longer and explores how adaptable garments can reduce unnecessary replacement.