Featured in The Independent
- Rachel Kan
- Jul 28
- 2 min read
''The new fashion trend that means never buying another pair of jeans again''
We're thrilled to have Circular Earth and Sanja Stories featured in The Independent
The article explores why adjustable clothing isn't just better for fit - it's a powerful lever for circularity, longevity and reducing waste.
Sometimes you have to lead with other things - the fit and adjustably of our Sanja's is a big hit - literally they fit so many of our buying club so so beautifully, everyone says how comfortable they are - so so well & it actually makes them LOVE them more .. comfort being a huge factor in keeping anything, wearing it more often - plus giving them emotional durability.
So it actually a really Circular way of doing things from that lens - in the end so you can bring that angle in as a pure what we call in Real Circularity a 'precessional benefit' - a secondary outcome that creates even greater value than the original intention.
They fit so well and adjust - AND they are regenerative AND the business model is collaborative AND the customers are a part of the club.
This is exactly what Circular Earth exists to do - bring brilliant people together to create better systems rather than better silos. This article not only helps me and my agency but all the people connected to SanjaStories - mentions particularly our great technical designer Claudia Coveyduck ... ex Burberry.
Really proud of what we co-created .. with Jo Salter Kishore Shah - Khadi London / Where Does It Come From? Claudia Coveyduck Abhishek Jain & Safiya Allaf.
Alongside our DPP work with Fonny Bunjamin of VESTIS LABS
AMA Herbal Group and Amber Fry on natural dye.
Also photo credit to Matt McConaghy of My My Creative - and all those that joined us on the shoot ..
The Sanja journey has been a beautiful collaborative journey that fills me with joy to see it feature so many specialisms and businesses .. Sanja in Hindi means partnership / collaboration .. so our poetic journey continues.
Thank you for featuring us Radhika Sanghani
Featured next to The Female Archetypes / Alice Holland-Lu ... also focused on the adjustable side - power to you too...
Read the full story here:
adjustable clothing, circular fashion, regenerative fashion, emotional durability, Digital Product Passports, collaborative business models
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